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Libros de: UK-Mcgraw-Hill
Mostrando 235 libros encontrados. (12 páginas).
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Essentials of Marketing Research
Hair, Joseph F. Harrison, Dana E. Ortinau, David J.
UK-Mcgraw-Hill (2024)
- EAN: 9781266261503
- Páginas: 452
- Fecha de edición: 2024
pvp.68,63 €
Disponible entre 11 y 20 dias
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their ...
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Advertising and Promotion "An Integrated Marketing Communications Perspective"
Belch, George Belch, Michael A.
UK-Mcgraw-Hill (2023)
- EAN: 9781266090608
- Páginas: 864
- Fecha de edición: 2023
pvp.81,95 €
Disponible entre 11 y 20 dias
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital ...
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Investments
Bodie, Zvi Kane, Alex Marcus. Alan J.
UK-Mcgraw-Hill (2023)
- EAN: 9781266085963
- Páginas: 996
- Fecha de edición: 2023
pvp.74,87 €
Disponible entre 11 y 20 dias
Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental ...
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Service Management "Operations Strategy Information Technology"
Bordoloi, S. Fitzsimmons, James A. Fitzsimmons, Mona J.
UK-Mcgraw-Hill (2022)
- EAN: 9781265075538
- Páginas: 544
- Fecha de edición: 2022
pvp.79,95 €
Disponible entre 11 y 20 dias
Bordoloi's Service Management 10e contains extensive coverage of the impacts of COVID-19 including the service innovation and progress experienced by a global pandemic. Written in an engaging literary style, based on research and consulting experience ...
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Operations and Supply Chain Management
Chase, Richard B. Jacobs, F. Robert
UK-Mcgraw-Hill (2023)
- EAN: 9781266271007
- Páginas: 760
- Fecha de edición: 2023
pvp.86,95 €
Disponible entre 11 y 20 dias
Operations and Supply Chain Management, 17e covers the latest and most important issues facing operations and supply chain management (OSCM) managers while providing basic tools and techniques to promote a competitive advantage and career-readiness. It ...
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Operations Management in the Supply Chain "Decisions and Cases"
Meyer Goldstein, Susan Schroeder, Roger G.
UK-Mcgraw-Hill (2020)
- EAN: 9781260571431
- Páginas: 544
- Fecha de edición: 2020
pvp.83,95 €
Disponible entre 11 y 20 dias
Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision making with a strong emphasis on ...
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Marketing
Hartley, S. Kerin, Roger
UK-Mcgraw-Hill (2022)
- EAN: 9781265111946
- Páginas: 784
- Fecha de edición: 2022
pvp.81,95 €
Disponible entre 11 y 20 dias
Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social ...
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Statistical Techniques in Business and Economics
Lind, Douglas Marchal, William Wathen, Samuel
UK-Mcgraw-Hill (2023)
- EAN: 9781266283536
- Páginas: 914
- Fecha de edición: 2023
pvp.87,95 €
Disponible entre 11 y 20 dias
From its origins in 1976, Statistical Techniques in Business and Economics has become a best seller, providing students across the business specialisms with an introductory survey of descriptive and inferential statistics. With a step-by-step approach ...
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Essentials of Marketing Analytics
Ajjan, Haya Hair, Joseph F. Harrison, Dana E.
UK-Mcgraw-Hill (2021)
- EAN: 9781260597745
- Páginas: 480
- Fecha de edición: 2021
pvp.81,95 €
Disponible entre 11 y 20 dias
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story.
We live in a global, ... -
Principles of Corporate Finance
Allen, Franklin Brealey, Richard A. Edmans, Alex Myers, Stewart C.
UK-Mcgraw-Hill (2022)
- EAN: 9781265074159
- Páginas: 995
- Fecha de edición: 2022
pvp.70,10 €
En stock
The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.
Looking ... -
Fundamentals of Corporate Finance
Brealey, Richard A. Marcus. Alan J. Myers, Stewart C.
UK-Mcgraw-Hill (2022)
- EAN: 9781265102593
- Páginas: 740
- Fecha de edición: 2022
pvp.70,10 €
En stock
Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately ...
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The Economics of European Integration
Baldwin, Richard Wyplosz, Charles
UK-Mcgraw-Hill (2022)
- EAN: 9781526849434
- Páginas: 530
- Fecha de edición: 2022
pvp.79,95 €
Disponible entre 11 y 20 dias
The seventh edition of The Economics of European Integration provides students with an accessible presentation of the facts, theories and controversies that are driving rapid change at the heart of Europe. This new edition covers ...
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The McKinsey Way "Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business"
Rasiel, Ethan M.
UK-Mcgraw-Hill (1999)
- EAN: 9780070534483
- Páginas: 185
- Fecha de edición: 1999
pvp.29,11 €
Disponible entre 11 y 20 dias
"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED ...
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Statistical Techniques in Business and Economics
Lind, Douglas Marchal, William Wathen, Samuel
UK-Mcgraw-Hill (2020)
- EAN: 9781260570489
- Páginas: 882
- Fecha de edición: 2020
pvp.79,95 €
Disponible entre 11 y 20 dias
Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students majoring in management, marketing, finance, accounting, economics, and other fields of business administration with an introductory survey ...
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Essentials of Negotiation
Barry, Bruce Lewicki, Roy J. Saunders, David M.
UK-Mcgraw-Hill (2022)
- EAN: 9781260570458
- Páginas: 336
- Fecha de edición: 2022
pvp.79,95 €
Disponible entre 11 y 20 dias
Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group ...
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Strategic Management of Technological Innovation
Schilling, Melissa
UK-Mcgraw-Hill (2022)
- EAN: 9781265073350
- Páginas: 350
- Fecha de edición: 2022
pvp.77,95 €
Disponible entre 11 y 20 dias
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management ...
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Essentials of Investments
Bodie, Zvi Kane, Alex Marcus. Alan J.
UK-Mcgraw-Hill (2021)
- EAN: 9781265450090
- Páginas: 742
- Fecha de edición: 2021
pvp.92,95 €
Disponible entre 11 y 20 dias
The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continues to evolve along with the changes in the financial markets yet remains organized around one basic theme'that security markets are nearly ...
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Product Design and Development
Eppinger, Steven D. Ulrich, Karl Yang, Maria C.
UK-Mcgraw-Hill (2019)
- EAN: 9781260566437
- Páginas: 896
- Fecha de edición: 2019
pvp.79,95 €
Disponible entre 11 y 20 dias
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors emphasis on methods.
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Financial Accounting
Bettner, Mark Carcello, Joseph Williams, Jan R.
UK-Mcgraw-Hill (2020)
- EAN: 9781260575583
- Páginas: 0
- Fecha de edición: 2020
pvp.78,95 €
Disponible entre 11 y 20 dias
While many texts characterize themselves as having either a user approach or a preparer approach, Williams, Financial Accounting is written for faculty who want to strike a balance between these approaches. Business majors will find ...
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M: Business
Ferrell, Linda Hirt, Geoffrey A. O. C. Ferrell
UK-Mcgraw-Hill (2021)
- EAN: 9781260598162
- Páginas: 650
- Fecha de edición: 2021
pvp.82,95 €
Disponible entre 11 y 20 dias
M: Business is designed to be brief, highly visual, and flexible for todays digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled ...
