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Global Challenges In Responsible Business

Global Challenges In Responsible Business

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  • ISBN:9780521735889
  • Editorial: Cambridge University Press
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:332
  • Idiomas:Ingles

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Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

List of Figures
List of Tables
List of contributors
Foreword
Introduction: Corporate responsibility and global business by David I. Levine 1
Part I Embedding corporate responsibility 11
1 A corporate social responsibility-corporate financial performance behavioural model for employees by Valerie Swaen 13
2 The integrative benefits of social alliances: balancing, building and bridging by Minette E. Drumwright 49
3 Integrating corporate citizenship: leading from the middle by Julie Manga 78
4 CSR in search of a management model: a case of marginalization of a CSR initiative by Aurellen Acquier 107
Part II Marketing and corporate responsibility 133
5 Global segments of socially conscious consumers: do they exist? by Jordan J. Louviere 135
6 Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA by Adam Lindgreen 161
7 The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust by Antonio Tencati 191
Part III Corporate responsibility and developing countries 215
8 Stretching corporate social responsibility upstream: improving sustainability in global supply chains by Aad Van Tilburg 217
9 Breaking new ground: the emerging frontier of CSR in the extractive sector by Brooke Barton 241
10 Overcoming rural distribution challenges at the bottom of the pyramid by N. Craig Smith 268

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