The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research. Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic. Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions. Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content. Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.
VOLUME ONE: FOUNDATIONS OF MARKETING ETHICS A Model for Ethics in Marketing - Robert Bartels Business and Marketing Ethics as Professional Ethics: Concepts Approaches and Typologies - Johannes Brinkmann Marketing Managers: Caught in the Middle - E. Raymond Corey Would You Want Your Daughter to Marry a Marketing Man? - Richard N. Farmer Nature and Scope of Marketing Ethics - O. C. Ferrell A Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry Gresham Ethical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. Murphy A General Theory of Marketing Ethics - Shelby D. Hunt and Scott Vitell Fostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. Murphy The Growing Responsibilities of Marketing - Robert J. Lavidge The Dangers of Social Responsibility - Theodore Levitt Ethics in Marketing: Problems and Prospects - T. R. Martin Marketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. Laczniak Research on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. Schibrowsky The Depth Approach - Vance Packard What are the Social and Ethical Responsibilities of Marketing Executives? - James M. Patterson Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric Reidenbach Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena Oberseder Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics - N. Smith Some Thoughts on the Nature of Ethics in Marketing - J. Howard Westing Marketing Ethics-An Overview - Paul Whysall VOLUME TWO: POSITIVE MARKETING ETHICS Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. Riordan Supervising Unethical Salesforce Behavior - Joseph A. Bellizzi Ethics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. Hunt How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. Murphy Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. Skinner Marketing and Machiavellianism - Shelby D. Hunt and Lawrence B. Chonko Ethical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox Corporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko An Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. Marks Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. Sturdivant An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin Anderson Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. Vitell Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. Franke Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya, Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith and Elizabeth Cooper-Martin VOLUME THREE: NORMATIVE MARKETING ETHI
