Business To Business To Marketing Management

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Blythe, Jim

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ISBN:9781844800018
Editorial: Texere Llc
Fecha de la edición:2004
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Nº Pág.:419
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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

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