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Blythe, Jim
Libros de: Blythe, Jim
Mostrando 6 libros encontrados. (1 páginas).
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Consumer Behaviour
Blythe, Jim Sethna, Zubin
Sage Publications (2016)
- EAN: 9781473919136
- Páginas: 528
- Fecha de edición: 2016
pvp.62,95 €
Disponible entre 11 y 20 dias
Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe's new edition of Consumer Behaviour now features increased coverage of social media, digital consumption and up to date marketing practice. ...
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Demarketing
Blythe, Jim Bradley, Nigel
Routledge (2013)
- EAN: 9780415816489
- Páginas: 240
- Fecha de edición: 2013
pvp.39,95 €
Disponible entre 11 y 20 dias
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the ...
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Consumer Behaviour
Blythe, Jim
Sage Publications (2013)
- EAN: 9781446266458
- Páginas: 472
- Fecha de edición: 2013
pvp.55,00 €
Disponible entre 11 y 20 dias
Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a ...
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Marketing
Blythe, Jim
Sage Publications (2006)
- EAN: 9781412910347
- Páginas: 192
- Fecha de edición: 2006
pvp.23,60 €
Disponible entre 11 y 20 dias
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It ...
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Business To Business To Marketing Management
Blythe, Jim
Texere Llc (2004)
- EAN: 9781844800018
- Páginas: 419
- Fecha de edición: 2004
pvp.72,00 €
Disponible entre 11 y 20 dias
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It ...
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Marketing Communications
Blythe, Jim
Pitman Publishing Ltd. (2003)
- EAN: 9780273639602
- Páginas: 280
- Fecha de edición: 2003
pvp.77,90 €
Disponible entre 11 y 20 dias
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing ...
