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Winners And Losers

Winners And Losers

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pvp.18,95 €

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  • ISBN:9781843549666
  • Editorial: Atlantic Books
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:432
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Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple. Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.

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