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Web Marketing for the Music Business

Web Marketing for the Music Business

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  • ISBN:9780240823706
  • Editorial: Focal Press
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Nº Pág.:304
  • Idiomas:Ingles,Inglés

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Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Section 1 History and background Chapter 1 Development of music marketing on the Internet Chapter 2 - Market description, impact on commerce, changing lifestyles, online shoppers Chapter 3 - Role of the Internet in the overall music marketing strategy Section 2 Setting up your web site Chapter 4 Domains and hosts: nuts and bolts Chapter 5 The role of web site Chapter 6 HTML: the basics and why you need them Chapter 7 Monitoring your web traffic Chapter 8 Audio and video on your web site (the sound sample page) Chapter 9 Ecommerce: Product ordering and fulfilment Chapter 10 Optimizing your web site to attract visitors (internal promotion) Section 3 Internet promotion Chapter 11 Finding your market online (where are they hiding?) Chapter 12 Successful promotion on the web Chapter 13 Internet speed bumps Chapter 14 The big picture integration of offline and online marketing Section 4 Mobile music Chapter 15 Hardware and the roving consumer Chapter 16 Digital software formats and sales Chapter 17 Marketing to mobile customers

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