The Starbucks Experience "5 Principles for Turning Ordinary Into Extraordinary"

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Michelli, Joseph A.

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ISBN:9780071477840
Editorial: UK-Mcgraw-Hill
Fecha de la edición:2006
Encuadernación:
Nº Pág.:224
Idiomas:Ingles,Inglés

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/ Gestión de Empresas

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Principle 1: Make It Your Own
Principle 2: Everything Matters

Principle 3: Surprise and Delight

Principle 4: Embrace Resistance

Principle 5: Leave Your Mark