The Digital Transformation Playbook "Rethink Your Business for the Digital Age"

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Rogers, David L.

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ISBN:9780231175449
Editorial: Columbia University Press
Fecha de la edición:2016
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Nº Pág.:296
Idiomas:Ingles,Inglés

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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Preface1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value2. Harness Customer Networks3. Build Platforms, Not Just Products4. Turn Data Into Assets5. Innovate by Rapid Experimentation6. Adapt Your Value Proposition7. Mastering Disruptive Business ModelsConclusionSelf-Assessment: Are You Ready for Digital Transformation?More Tools for Strategic PlanningNotesIndexAbout the Author