Strategic Management: Concepts And Cases

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David, Fred R.

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ISBN:9780131869493
Editorial: Prentice-Hall International Ed
Fecha de la edición:2006
Número de la edición: 11
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Nº Pág.:393
Idiomas:Ingles

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The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.