Strategic Management "A Competitive Advantage Approach : Concepts and Cases "

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David, Forest R., David, Fred R.

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ISBN:9781292148496
Editorial: Prentice-Hall International Ed
Fecha de la edición:2016
Número de la edición: 16
Encuadernación:
Nº Pág.:689
Idiomas:Ingles,Inglés

Materias:

/ Economía de la Empresa

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.