Strategic Brand Management "Building, Measuring, and Managing Brand Equity"

Compartir en:

Keller, Kevin Lane

(0 Comentarios)
Comenta y valora este libro

pvp.90,43 €

Sin Stock. Posibilidad entre 11 y 20 dias

ISBN:9780273779414
Editorial: Prentice-Hall International Ed
Fecha de la edición:2012
Número de la edición: 4
Encuadernación:
Nº Pág.:592
Idiomas:Ingles,Inglés

Materias:

/ Marketing

Kellers market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

Otros libros de Keller, Kevin Lane

Chernev, Alexander; Keller, Kevin Lane; Kotler, Philip

Marketing Management

Prentice-Hall International Ed. 2021

pvp.87,50 €
Keller, Kevin Lane

Strategic Brand Management "Building, Measuring, and Managing Brand Equity"

Prentice-Hall International Ed. 2012

pvp.90,43 €
Keller, Kevin Lane; Kotler, Philip

A Framework for Marketing Management "Global Edition"

Prentice-Hall International Ed. 2015

pvp.78,00 €