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Strategic Brand Management "Building, Measuring, and Managing Brand Equity"

Strategic Brand Management "Building, Measuring, and Managing Brand Equity"

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  • ISBN:9780273779414
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Número de la edición: 4
  • Encuadernación:
  • Nº Pág.:592
  • Idiomas:Ingles,Inglés

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Kellers market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

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