Strategic Brand Management "Building, Measuring, and Managing Brand Equity"

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Keller, Kevin Lane

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ISBN:9780273779414
Editorial: Prentice-Hall International Ed
Fecha de la edición:2012
Número de la edición: 4
Encuadernación:
Nº Pág.:592
Idiomas:Ingles,Inglés

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/ Marketing

Kellers market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

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