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Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage

Segmentation Strategies For Hospitality Managers: Target Marketing For Competitive Advantage

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  • ISBN:9780789022172
  • Editorial: International Business Press
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 15 cm x 21 cm
  • Nº Pág.:236
  • Idiomas:Inglés,Ingles

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Morritt (marketing, management, and ethics, Touro College South, Miami Beach, Florida) introduces hospitality students and managers to segmentation--the process of classifying customers and prospects into groups with similar needs and purchasing behavior-- emphasizing methods that integrate researched-based strategies with more traditionally taught

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