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Pricing Strategy "Setting Price Levels, Managing Price Discounts and Establishing Price Structures "

Pricing Strategy "Setting Price Levels, Managing Price Discounts and Establishing Price Structures "

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  • ISBN:9781111571290
  • Editorial: Cengage Learning Inc
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:344
  • Idiomas:Inglés,Ingles

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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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