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Mostrando 70168 libros encontrados. (3509 páginas).

  • Economics: Theory And Practice.

    Economics: Theory And Practice.

    Welch, Gerry F.

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470000281
    • Páginas: 544
    • Fecha de edición: 2004

    pvp.123,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Seventh Edition introduces and surveys basic economic concepts and institutions to provide a solid understanding of key economic relationships and terms. It offers up-to-date and broad coverage of key concepts and institutions that allows ...

  • Global And Transnational Business. Strategy And Management.

    Global And Transnational Business. Strategy And Management.

    Campbell, David Hamill, Jim Purdie, Tony Stonehouse, George

    Wiley & Sons Ltd. (2004)

    valoración

    • EAN: 9780470851265
    • Páginas: 474
    • Fecha de edición: 2004

    pvp.56,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the ...

  • Tecnicas de Programacion y Control de Proyectos.

    Tecnicas de Programacion y Control de Proyectos.

    Romero, Carlos

    Piramide (2007)

    valoración

    • EAN: 9788436811513
    • Páginas: 220
    • Fecha de edición: 2007

    pvp.39,95 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Aunque la bibliografía que cubre los diferentes aspectos de las técnicas de programación y control de proyectos es muy abundante, no existía en la literatura en castellano un manual que recogiera con detalle y de ...

  • Strategic Human Resource Development

    Strategic Human Resource Development

    Grieves, Jim

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761949442
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    By challenging the reactive, prescriptive and formulaic theories of late 20th century change management, Strategic Human Resource Development seeks to draw the boundaries for a new discipline that views change as an internal and proactive ...

  • Analyzing Quantitative Data

    Analyzing Quantitative Data

    Blaikie, Norman

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761967590
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.51,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What basic knowledge and skills do novice researchers in social science require? How can students be helped to over-come `symbol phobia' or `figure blindness'?
    This generous and constantly insightful book is designed for social researchers ...

  • Shared Leadership

    Shared Leadership

    Pearce, Craig

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761926245
    • Páginas: 330
    • Fecha de edición: 2003

    pvp.62,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Shared Leadership brings together the foremost thinkers on the subject and is the first book of its kind to address the conceptual, methodological, and practical issues for shared leadership. It advances the understanding of the ...

  • Understanding The Consumer

    Understanding The Consumer

    Szmigin, Isabelle

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761947011
    • Páginas: 202
    • Fecha de edición: 2003

    pvp.44,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical ...

  • Applying E-Commerce In Business

    Applying E-Commerce In Business

    Tassabehji, Rana

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761948759
    • Páginas: 326
    • Fecha de edición: 2003

    pvp.50,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together ...

  • Research Methods In Accounting

    Research Methods In Accounting

    Smith, Malcolm

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761971474
    • Páginas: 241
    • Fecha de edición: 2003

    pvp.45,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Research in accounting is concerned with solving problems, investigating relationships and building a body of knowledge. With this in mind, this book will provide a clear and concise overview of the conduct of applied research ...

  • Services Marketing And Management

    Services Marketing And Management

    Gilmore, Audrey

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761941583
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.44,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
    Unlike many textbooks on services ...

  • "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    Quinlan, Mary Lou

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471369202
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.39,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a guide for marketers, advertisers and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. She explores ...

  • The Jericho Principle: How Companies Use Strategic Collaboration To Find New Sources Of Value

    The Jericho Principle: How Companies Use Strategic Collaboration To Find New Sources Of Value

    Welborn, Ralph

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471327721
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text answers key questions about the effectiveness of organizational collaboration. It breaks down collaborative models to find the most effective and efficient ones and helps managers understand and launch strategic partnerships and alliances. Using ...

  • Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"

    Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"
     Web Sites, And More

    Hahn, Fred

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471273509
    • Páginas: 384
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers ...

  • Corona: The Inside Story Of America'S 1 Imported Beer

    Corona: The Inside Story Of America'S 1 Imported Beer

    Goodman, Ellis

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471429968
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.36,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a business Cinderella success story of how the working man's brew of Mexico went from no presence in the United States to being the leading import beer consumed in just two decades. Author ...

  • Remaking The Global Economy

    Remaking The Global Economy

    Peck, Jamie Wai - Chung, Henry

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761948988
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.40,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    `This book skillfully navigates the shoals of place and space to explain the intricacies of globalization. For those interested in the changing geography of global capitalism, Peck and Yeung is a "must read"' - James ...

  • Globalisation, Economic Development And The Role Of The State

    Globalisation, Economic Development And The Role Of The State

    Chang, Ha-Joon

    Zed Books Ltd (2003)

    valoración

    • EAN: 9781842771433
    • Páginas: 335
    • Fecha de edición: 2003

    pvp.32,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The role of the state continues to be a key debate in economics and development studies. Dr ha-Joon Chang has been one of the leading voices questioning the axiomatic wisdom of what is called the ...

  • Beans: Four Principles For Running a Business In Good Times And Bad

    Beans: Four Principles For Running a Business In Good Times And Bad

    Yerkes, Leslie

    Jossey - Bass Publishers (2003)

    valoración

    • EAN: 9780787967642
    • Páginas: 150
    • Fecha de edición: 2003

    pvp.25,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of ...

  • Smart Things To Know About Mergers And Acquisitions

    Smart Things To Know About Mergers And Acquisitions

    Grundy, Tony

    Capstone (2003)

    valoración

    • EAN: 9781841120867
    • Páginas: 252
    • Fecha de edición: 2003

    pvp.32,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Mergers and acquisitions activity presents managers with one of the most formidable challenges of their careers. The decisions made during this phase will determine not only corporate success but personal success as well. To help ...

  • Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Duffy, Neil

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470850527
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.41,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Passion Branding" makes the case for sponsorship marketing as a key driver of incremental business. Sponsorship marketing is the association of a brand with a marketing asset, such as a sports event, and the leverage ...

  • Global Account Management

    Global Account Management

    Hennessey, Hubert

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470848920
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.51,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the globalized business world, managing large global customers requires special expertise, systems and organizational alignment to assure the long-term supplier-buyer relationship. Global account management (GAM) requires the development of a new structure to support ...