Global And Transnational Business. Strategy And Management.

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Campbell, David, Hamill, Jim, Purdie, Tony, Stonehouse, George

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ISBN:9780470851265
Editorial: Wiley & Sons Ltd.
Fecha de la edición:2004
Número de la edición: 2
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Nº Pág.:474
Idiomas:Ingles,Inglés

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/ Economía Internacional

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

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Campbell, David; Hamill, Jim; Purdie, Tony; Stonehouse, George

Global And Transnational Business. Strategy And Management.

Wiley & Sons Ltd.. 2004

pvp.56,25 €