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No B.S. Direct Marketing "The Ultimate No Holds Barred Take No Prisoners Direct Marketing"

No B.S. Direct Marketing "The Ultimate No Holds Barred Take No Prisoners Direct Marketing"

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  • ISBN:9781599185019
  • Editorial: Entrepreneur Press
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:240
  • Idiomas:Ingles,Inglés

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants -- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

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