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Mobilized Marketing and the Consumer "Technological Developments and Challenges"

Mobilized Marketing and the Consumer "Technological Developments and Challenges"

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  • ISBN:9781605669168
  • Editorial: IGI Global
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:323
  • Idiomas:Español

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Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

Ch. 1 Information Age 1
Ch. 2 Mobile Communication 18
Ch. 3 Mobile Marketing 50
Ch. 4 Mobile Marketing Practices 68
Ch. 5 Mobile Customer 84
Ch. 6 Mobile Promotion 110
Ch. 7 Mobile Distribution, Procurement & Sales 130
Ch. 8 Mobilizing World 152
Ch. 9 Mobile Affected Socialization 181
Ch. 10 Problems 198
Ch. 11 E-HRM as a Reality in Virtual World 220
Ch. 12 Business Ethics and Technology in Turkey: An Emerging Country at the Crossroad of Civilizations 230
Ch. 13 Barriers to E-Procurement Adoption: The Turkish Case 247

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