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Libros de Marketing
Mostrando 2412 libros encontrados. (121 páginas).
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Marketing Stripped Bare: An Insider's Guide to the Secret Rules
Forsyth, Peter
Kogan Page (2003)
- EAN: 9780749439972
- Páginas: 192
- Fecha de edición: 2003
pvp.25,71 €
Sin Stock. Posibilidad entre 11 y 20 dias
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. This book demystifies the ...
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Newell, F.
Kogan Page (2003)
- EAN: 9780749439477
- Páginas: 263
- Fecha de edición: 2003
pvp.36,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to ...
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The Marketing Power of Emotion
O'Shaughnessy, John
Oxford University Press (2003)
- EAN: 9780195150568
- Páginas: 282
- Fecha de edición: 2003
pvp.37,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an ...
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Principios de marketing.
Randall, G.
International Thomson Publishi (2003)
- EAN: 9788497322348
- Páginas: 370
- Fecha de edición: 2003
pvp.22,90 €
Sin Stock. Posibilidad entre 3 y 7 días
¿En qué consiste realmente el marketing en el siglo XXI? ¿ ¿Cómo analizar los mercados y la competencia, posicionar nuestra marca y crear un plan de marketing estratégico? ¿Cómo aplicar las técnicas del marketing a ...
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Total Integrated Marketing: Breaking the Bounds of the Function
Hulbert, J.
Kogan Page (2003)
- EAN: 9780749440183
- Páginas: 368
- Fecha de edición: 2003
pvp.39,39 €
Sin Stock. Posibilidad entre 11 y 20 dias
The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration ...
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Consumer Behavior
Assael, Henry
Houghton Mifflin International (2003)
- EAN: 9780618222155
- Páginas: 704
- Fecha de edición: 2003
pvp.54,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, ...
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Strategic Relationship Marketing
Hougaard, Soren
Springer (2003)
- EAN: 9783540018704
- Páginas: 371
- Fecha de edición: 2003
pvp.46,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of ...
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El Strategic Planner. Publicidad eficaz de vanguardia.
Giquel Arribas, Ofelia
Cie S.L. - Dossat 2000 (2003)
- EAN: 9788489656642
- Páginas: 160
- Fecha de edición: 2003
pvp.20,00 €
Sin Stock. Posibilidad entre 3 y 7 días
En 1960 surgió en Londres la figura del Planificador Estratégico y fue principalmente durante la década de los 90 cuando en España empieza a ser una figura profesional demandada en las agencias de publicidad y ...
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International Marketing
Backhaus, Klaus Buschken, J.
Macmillan Publishers (2003)
- EAN: 9780333963883
- Páginas: 446
- Fecha de edición: 2003
pvp.56,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focusses upon international marketing primarily as the coordination of a company's different ...
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Applying Qualitative Methods to Marketing Management Research
Buder, R.
Macmillan Publishers (2003)
- EAN: 9781403916600
- Páginas: 256
- Fecha de edición: 2003
pvp.44,63 €
Sin Stock. Posibilidad entre 11 y 20 dias
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and ...
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Why We Shop: Emotional Rewards and Retail Strategies
Pooler, J.
Praeger Publishers (2003)
- EAN: 9780275981723
- Páginas: 200
- Fecha de edición: 2003
pvp.44,63 €
Sin Stock. Posibilidad entre 11 y 20 dias
Pooler (urban and population geography, U. of Saskatchwan, Saskatoon) takes a look into the 21st-century world of shopping a world that does not work by the old rules and principles that have shaped our image ...
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Dictionary of Marketing Communications
Govoni, N.
Russell Sage Foundation (2003)
- EAN: 9780761927716
- Páginas: 288
- Fecha de edición: 2003
pvp.39,47 €
Sin Stock. Posibilidad entre 11 y 20 dias
With over 4,000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing The Dictionary of Marketing Communications reflects the changing dynamics of the marketing profession.
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Interactive Services Marketing
Fisk, P.
Houghton Mifflin International (2003)
- EAN: 9780618312849
- Páginas: 320
- Fecha de edición: 2003
pvp.60,11 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, ...
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Scoring Points: How Tesco Is Winning Customer Loyalty
Humby, C.
Kogan Page (2003)
- EAN: 9780749435783
- Páginas: 272
- Fecha de edición: 2003
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the ...
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Heiman, Stephen
Kogan Page (2003)
- EAN: 9780749441302
- Páginas: 320
- Fecha de edición: 2003
pvp.32,59 €
Sin Stock. Posibilidad entre 11 y 20 dias
First published in 1985, this business classic first introduced the concept of Win-Win. This non-manipulative approach to selling was adopted worldwide. This new edition has been updated with new cases, examples, and graphics and continues ...
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Conceptual Selling
Heiman, Stephen
Kogan Page (2003)
- EAN: 9780749441319
- Páginas: 320
- Fecha de edición: 2003
pvp.32,64 €
Sin Stock. Posibilidad entre 11 y 20 dias
Conceptual Selling" is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. This edition is based on the Miller Heiman training programme. The process is non-manipulative and ...
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Sales Management: Concepts and Cases
Dalrymple, D.
Wiley & Sons Ltd. (2003)
- EAN: 9780471451716
- Páginas: 608
- Fecha de edición: 2003
pvp.63,32 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Creating Marketing Conversations Between Customers and Sellers
Baier-Stein, Donna
International Thomson Publishi (2003)
- EAN: 9780324200577
- Páginas: 288
- Fecha de edición: 2003
pvp.45,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, ...
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Making technology work
Deutch, J.
Cambridge University Press (2003)
- EAN: 9780521523172
- Páginas: 282
- Fecha de edición: 2003
pvp.44,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book presents fifteen cases of technology applications in the energy and environment sectors, including solar, wind, fuel cell, nuclear, coal combustion and emission control technologies. The case studies demonstrate the importance of an interdisciplinary ...
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Wine Marketing: a Practical Guide
Hall, Charles Mitchell, R.
Butterworth-Heinemann (2003)
- EAN: 9780750654203
- Páginas: 256
- Fecha de edición: 2003
pvp.42,91 €
Sin Stock. Posibilidad entre 11 y 20 dias
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts ...
