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Libros de Marketing
Mostrando 2404 libros encontrados. (121 páginas).
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International Marketing
Backhaus, Klaus Buschken, J.
Macmillan Publishers (2003)
- EAN: 9780333963883
- Páginas: 446
- Fecha de edición: 2003
pvp.56,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focusses upon international marketing primarily as the coordination of a company's different ...
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Applying Qualitative Methods to Marketing Management Research
Buder, R.
Macmillan Publishers (2003)
- EAN: 9781403916600
- Páginas: 256
- Fecha de edición: 2003
pvp.44,63 €
Sin Stock. Posibilidad entre 11 y 20 dias
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and ...
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Why We Shop: Emotional Rewards and Retail Strategies
Pooler, J.
Praeger Publishers (2003)
- EAN: 9780275981723
- Páginas: 200
- Fecha de edición: 2003
pvp.44,63 €
Sin Stock. Posibilidad entre 11 y 20 dias
Pooler (urban and population geography, U. of Saskatchwan, Saskatoon) takes a look into the 21st-century world of shopping a world that does not work by the old rules and principles that have shaped our image ...
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Dictionary of Marketing Communications
Govoni, N.
Russell Sage Foundation (2003)
- EAN: 9780761927716
- Páginas: 288
- Fecha de edición: 2003
pvp.39,47 €
Sin Stock. Posibilidad entre 11 y 20 dias
With over 4,000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing The Dictionary of Marketing Communications reflects the changing dynamics of the marketing profession.
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Interactive Services Marketing
Fisk, P.
Houghton Mifflin International (2003)
- EAN: 9780618312849
- Páginas: 320
- Fecha de edición: 2003
pvp.60,11 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, ...
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Scoring Points: How Tesco Is Winning Customer Loyalty
Humby, C.
Kogan Page (2003)
- EAN: 9780749435783
- Páginas: 272
- Fecha de edición: 2003
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the ...
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Heiman, Stephen
Kogan Page (2003)
- EAN: 9780749441302
- Páginas: 320
- Fecha de edición: 2003
pvp.32,59 €
Sin Stock. Posibilidad entre 11 y 20 dias
First published in 1985, this business classic first introduced the concept of Win-Win. This non-manipulative approach to selling was adopted worldwide. This new edition has been updated with new cases, examples, and graphics and continues ...
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Conceptual Selling
Heiman, Stephen
Kogan Page (2003)
- EAN: 9780749441319
- Páginas: 320
- Fecha de edición: 2003
pvp.32,64 €
Sin Stock. Posibilidad entre 11 y 20 dias
Conceptual Selling" is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. This edition is based on the Miller Heiman training programme. The process is non-manipulative and ...
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Sales Management: Concepts and Cases
Dalrymple, D.
Wiley & Sons Ltd. (2003)
- EAN: 9780471451716
- Páginas: 608
- Fecha de edición: 2003
pvp.63,32 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Creating Marketing Conversations Between Customers and Sellers
Baier-Stein, Donna
International Thomson Publishi (2003)
- EAN: 9780324200577
- Páginas: 288
- Fecha de edición: 2003
pvp.45,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, ...
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Making technology work
Deutch, J.
Cambridge University Press (2003)
- EAN: 9780521523172
- Páginas: 282
- Fecha de edición: 2003
pvp.44,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book presents fifteen cases of technology applications in the energy and environment sectors, including solar, wind, fuel cell, nuclear, coal combustion and emission control technologies. The case studies demonstrate the importance of an interdisciplinary ...
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Wine Marketing: a Practical Guide
Hall, Charles Mitchell, R.
Butterworth-Heinemann (2003)
- EAN: 9780750654203
- Páginas: 256
- Fecha de edición: 2003
pvp.42,91 €
Sin Stock. Posibilidad entre 11 y 20 dias
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts ...
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Consumer Behavior and Culture
Mooji, M.
Russell Sage Foundation (2003)
- EAN: 9780761926696
- Páginas: 368
- Fecha de edición: 2003
pvp.56,67 €
Sin Stock. Posibilidad entre 11 y 20 dias
It is increasingly understood that consumers worldwide are not the same. This book is the first that provides empirical evidence that differences in consumer behaviour across countries are not decreasing but increasing. It points at ...
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Strategic Marketing Management
Anderson, Chris
Houghton Mifflin International (2003)
- EAN: 9780618338078
- Páginas: 800
- Fecha de edición: 2003
pvp.60,11 €
Sin Stock. Posibilidad entre 11 y 20 dias
Emphasizing change and innovation in the 21st century, Strategic Marketing Management offers comprehensive coverage of current concepts and a variety of timely cases. Anderson and Vincze prepare students to recognize, embrace, and manage change by ...
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Marketing Research Essential.
Gates, Roger Mcdaniel, Carl
Wiley & Sons Ltd. (2003)
- EAN: 9780471448457
- Páginas: 480
- Fecha de edición: 2003
pvp.55,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and ...
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Experiencias y casos de comportamiento del consumidor.
Alonso, J. Ruiz De Maya, Salvador
Esic (2001)
- EAN: 9788473562652
- Páginas: 379
- Fecha de edición: 2001
pvp.26,00 €
Sin Stock. Posibilidad entre 3 y 7 días
La importancia y consollidacion del estudio del comportamiento del consumidor en la direccion de marketing requeria de un libro de casos que permitiese ilustrar los contenidos de los manuales sobre esta materia.
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365 preguntas que hacen vender
Bhel, W.
Fundacion Confemetal (2019)
- EAN: 9788495428301
- Páginas: 278
- Fecha de edición: 2019
pvp.19,23 €
Sin Stock. Posibilidad entre 3 y 7 días
Este libro pretende estimular al lector a desarrollar su capacidad como vendedor con su propio repertorio de preguntas y su estilo personal. El autor se basa en su propia experiencia como vendedor durante más de ...
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Estrategias y marketing de museos
Kotler, Neil Kotler, Philip
Ariel Ediciones (2001)
- EAN: 9788434466272
- Páginas: 448
- Fecha de edición: 2001
pvp.32,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Esta es la primera obra exhaustiva sobte planificacion estrategica y marketing de museos, que ofreceun marco generico para futuras intervenciones al abordar estos y otros temas. El llibro propone una variedad de metodos y herramientas ...
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El mercado todavia son personas. Ideologia, metodologia y experiencias de marketing.
Chias, Josep
Mcgraw-Hill Interamericana de España (1999)
- EAN: 9788448125080
- Páginas: 130
- Fecha de edición: 1999
pvp.28,05 €
Sin Stock. Posibilidad entre 3 y 7 días
El libro El Mercado todavia Son Personas es un texto de marketing, basado en la presentacion de las ideas y las metodologias creadas por el autor. Y es, tambien, un libro de experiencias de su ...
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Marketing y gestion de servicios.
Gronroos, C.
Diaz De Santos Ediciones S.A. (1994)
- EAN: 9788479781460
- Páginas: 291
- Fecha de edición: 1994
pvp.30,00 €
Sin Stock. Posibilidad entre 3 y 7 días
