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Libros de Marketing
Mostrando 2412 libros encontrados. (121 páginas).
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Marketing Management.
Winer, Russell
Prentice-Hall International Ed (2003)
- EAN: 9780131405479
- Páginas: 550
- Fecha de edición: 2003
pvp.71,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This text reflects the dynamic envronment inhabited by today's markets, helping students understand the parketplace and the impact of technology to make strategic marketing decisions. It's modern, integrated presentation and strategy-based approach covers critical, fundamental ...
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The Future Of Marketing. Critical 21st Century Perspectives.
Kitchen, Philip
Macmillan Publishers (2003)
- EAN: 9780333992869
- Páginas: 224
- Fecha de edición: 2003
pvp.99,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the ...
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Marketing Insights From a To Z: 90 Concepts Every Manager Needs To Know
Kotler, Philip
Wiley & Sons Ltd. (2003)
- EAN: 9780471268673
- Páginas: 224
- Fecha de edición: 2003
pvp.35,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
In this text, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These musings on the fundamental principles of marketing are based on Kotler's 40-year career in the business. Kotler ...
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Marketing Communications
Blythe, Jim
Pitman Publishing Ltd. (2003)
- EAN: 9780273639602
- Páginas: 280
- Fecha de edición: 2003
pvp.77,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing ...
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The Rhetoric And Reality Of Marketing.An International Managerial Approach.
Kitchen, Philip
Macmillan Publishers (2003)
- EAN: 9780333987322
- Páginas: 192
- Fecha de edición: 2003
pvp.99,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice ...
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Marketing: a Complete Guide
Christopher, Martin Mcdonald, Malcolm
Macmillan Publishers (2003)
- EAN: 9780333994375
- Páginas: 448
- Fecha de edición: 2003
pvp.49,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial ...
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Retail Marketing Management
Gilbert, David
Pitman Publishing Ltd. (2003)
- EAN: 9780273655114
- Páginas: 457
- Fecha de edición: 2003
pvp.67,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature ...
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Marketing Strategy
Fifield, Paul
Butterworth-Heinemann (2007)
- EAN: 9780750656757
- Páginas: 312
- Fecha de edición: 2007
pvp.45,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core ...
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How To Choose a Franchise
Murray, Iain
Kogan Page (2003)
- EAN: 9780749439620
- Páginas: 208
- Fecha de edición: 2003
pvp.17,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Some of the UK's biggest high street names are now offering franchises, including Body Shop, Clark's, Toni & Guy and McDonald's. This guide offers advice on the groundwork needed before acquiring a franchise, including pros ...
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Careers In Marketing, Advertising And Public Relations.
Stanley, Adela
Kogan Page (2003)
- EAN: 9780749439170
- Páginas: 128
- Fecha de edición: 2003
pvp.17,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the complete range of jobs on offer, the eighth edition of this book is a guide for anyone wanting ...
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Strategy Marketing: In The Customer Driven Organization.
Bradley, Frank
Wiley & Sons Ltd. (2003)
- EAN: 9780470849859
- Páginas: 256
- Fecha de edición: 2003
pvp.49,85 €
Sin Stock. Posibilidad entre 11 y 20 dias
In a fast moving environment, marketing is one of the most important functions of any successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is ...
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Internet Marketing.
Hofacker, Charles Mantel, S.
Wiley & Sons Ltd. (2003)
- EAN: 9780471203728
- Páginas: 176
- Fecha de edición: 2003
pvp.55,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities.
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El Vendedor Universal.
Artal Castells, Manuel Rodriguez Castaño, Maria
Piramide (2003)
- EAN: 9788436817508
- Páginas: 245
- Fecha de edición: 2003
pvp.19,50 €
Sin Stock. Posibilidad entre 3 y 7 días
Esta obra es una herramienta clara y útil para la formación del agente comercial, en la que el futuro vendedor encontrará respuesta a las preguntas más frecuentes sobre la venta:
- El vendedor, ¿nace ... -
Internet Marketing
Siegel, Carolyn
Houghton Mifflin International (2003)
- EAN: 9780618150434
- Páginas: 352
- Fecha de edición: 2003
pvp.48,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Internet marketing is the new frontier in marketing practice and process. It's dynamic, challenging, and an exciting opportunity for savvy, creative, flexible marketers that recognise its potential. This book recognises the breadth of Internet marketing ...
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Marketing To Women: How To Understand, Reach, And Increase Your Share Of The Largest Market Segment
Barletta, Martha
Dearborn Trade Publishing (2003)
- EAN: 9780793159635
- Páginas: 272
- Fecha de edición: 2003
pvp.36,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach ...
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Marketing internacional.
Garcia Cruz, R.
Esic (2006)
- EAN: 9788473563246
- Páginas: 384
- Fecha de edición: 2006
pvp.25,00 €
Sin Stock. Posibilidad entre 3 y 7 días
La presente obra tiene como objeto explicar de un modo claro, conciso y practico, la necesidad del Marketing Internacional en nuestros dias para el exito de las empresas en el acelerado proceso de globalizacion de ...
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Marketing Logistics. Customer Service and Supply Chain Strategy.
Christopher, Martin Peck, H.
Butterworth-Heinemann (2003)
- EAN: 9780750652247
- Páginas: 158
- Fecha de edición: 2003
pvp.40,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which ...
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Creative Business Presentations: Inventive Ideas for Making an Instant Impact
Sampson, E.
Kogan Page (2003)
- EAN: 9780749438531
- Páginas: 224
- Fecha de edición: 2003
pvp.22,32 €
Sin Stock. Posibilidad entre 11 y 20 dias
This title provides ideas and templates suitable for use in presentations. The first half of the volume concentrates on the necessary skills for a successful presentation such as adequate preparation, correct body language and keeping ...
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Great Answers to Tough Marketing Questions
Smith, P.
Kogan Page (2003)
- EAN: 9780749440220
- Páginas: 288
- Fecha de edición: 2003
pvp.30,87 €
Sin Stock. Posibilidad entre 11 y 20 dias
Refreshingly easy to read - and use - 'Great Answers to Tough Marketing Questions' provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge ...
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How to Advertise
Nisenholltz, M.
Kogan Page (2003)
- EAN: 9780749438494
- Páginas: 224
- Fecha de edición: 2003
pvp.34,31 €
Sin Stock. Posibilidad entre 11 y 20 dias
In its third edition, this comprehensive guide to advertising includes additional chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as new examples throughout. Drawing on their own ...
