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Libros de Marketing
Mostrando 2404 libros encontrados. (121 páginas).
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How To Choose a Franchise
Murray, Iain
Kogan Page (2003)
- EAN: 9780749439620
- Páginas: 208
- Fecha de edición: 2003
pvp.17,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Some of the UK's biggest high street names are now offering franchises, including Body Shop, Clark's, Toni & Guy and McDonald's. This guide offers advice on the groundwork needed before acquiring a franchise, including pros ...
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Careers In Marketing, Advertising And Public Relations.
Stanley, Adela
Kogan Page (2003)
- EAN: 9780749439170
- Páginas: 128
- Fecha de edición: 2003
pvp.17,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the complete range of jobs on offer, the eighth edition of this book is a guide for anyone wanting ...
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Strategy Marketing: In The Customer Driven Organization.
Bradley, Frank
Wiley & Sons Ltd. (2003)
- EAN: 9780470849859
- Páginas: 256
- Fecha de edición: 2003
pvp.49,85 €
Sin Stock. Posibilidad entre 11 y 20 dias
In a fast moving environment, marketing is one of the most important functions of any successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is ...
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Internet Marketing.
Hofacker, Charles Mantel, S.
Wiley & Sons Ltd. (2003)
- EAN: 9780471203728
- Páginas: 176
- Fecha de edición: 2003
pvp.55,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities.
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El Vendedor Universal.
Artal Castells, Manuel Rodriguez Castaño, Maria
Piramide (2003)
- EAN: 9788436817508
- Páginas: 245
- Fecha de edición: 2003
pvp.19,50 €
Sin Stock. Posibilidad entre 3 y 7 días
Esta obra es una herramienta clara y útil para la formación del agente comercial, en la que el futuro vendedor encontrará respuesta a las preguntas más frecuentes sobre la venta:
- El vendedor, ¿nace ... -
Internet Marketing
Siegel, Carolyn
Houghton Mifflin International (2003)
- EAN: 9780618150434
- Páginas: 352
- Fecha de edición: 2003
pvp.48,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Internet marketing is the new frontier in marketing practice and process. It's dynamic, challenging, and an exciting opportunity for savvy, creative, flexible marketers that recognise its potential. This book recognises the breadth of Internet marketing ...
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Marketing To Women: How To Understand, Reach, And Increase Your Share Of The Largest Market Segment
Barletta, Martha
Dearborn Trade Publishing (2003)
- EAN: 9780793159635
- Páginas: 272
- Fecha de edición: 2003
pvp.36,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach ...
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Marketing internacional.
Garcia Cruz, R.
Esic (2006)
- EAN: 9788473563246
- Páginas: 384
- Fecha de edición: 2006
pvp.25,00 €
Sin Stock. Posibilidad entre 3 y 7 días
La presente obra tiene como objeto explicar de un modo claro, conciso y practico, la necesidad del Marketing Internacional en nuestros dias para el exito de las empresas en el acelerado proceso de globalizacion de ...
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Marketing Logistics. Customer Service and Supply Chain Strategy.
Christopher, Martin Peck, H.
Butterworth-Heinemann (2003)
- EAN: 9780750652247
- Páginas: 158
- Fecha de edición: 2003
pvp.40,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which ...
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Creative Business Presentations: Inventive Ideas for Making an Instant Impact
Sampson, E.
Kogan Page (2003)
- EAN: 9780749438531
- Páginas: 224
- Fecha de edición: 2003
pvp.22,32 €
Sin Stock. Posibilidad entre 11 y 20 dias
This title provides ideas and templates suitable for use in presentations. The first half of the volume concentrates on the necessary skills for a successful presentation such as adequate preparation, correct body language and keeping ...
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Great Answers to Tough Marketing Questions
Smith, P.
Kogan Page (2003)
- EAN: 9780749440220
- Páginas: 288
- Fecha de edición: 2003
pvp.30,87 €
Sin Stock. Posibilidad entre 11 y 20 dias
Refreshingly easy to read - and use - 'Great Answers to Tough Marketing Questions' provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge ...
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How to Advertise
Nisenholltz, M.
Kogan Page (2003)
- EAN: 9780749438494
- Páginas: 224
- Fecha de edición: 2003
pvp.34,31 €
Sin Stock. Posibilidad entre 11 y 20 dias
In its third edition, this comprehensive guide to advertising includes additional chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as new examples throughout. Drawing on their own ...
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Marketing Stripped Bare: An Insider's Guide to the Secret Rules
Forsyth, Peter
Kogan Page (2003)
- EAN: 9780749439972
- Páginas: 192
- Fecha de edición: 2003
pvp.25,71 €
Sin Stock. Posibilidad entre 11 y 20 dias
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. This book demystifies the ...
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Newell, F.
Kogan Page (2003)
- EAN: 9780749439477
- Páginas: 263
- Fecha de edición: 2003
pvp.36,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to ...
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The Marketing Power of Emotion
O'Shaughnessy, John
Oxford University Press (2003)
- EAN: 9780195150568
- Páginas: 282
- Fecha de edición: 2003
pvp.37,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an ...
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Principios de marketing.
Randall, G.
International Thomson Publishi (2003)
- EAN: 9788497322348
- Páginas: 370
- Fecha de edición: 2003
pvp.22,90 €
Sin Stock. Posibilidad entre 3 y 7 días
¿En qué consiste realmente el marketing en el siglo XXI? ¿ ¿Cómo analizar los mercados y la competencia, posicionar nuestra marca y crear un plan de marketing estratégico? ¿Cómo aplicar las técnicas del marketing a ...
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Total Integrated Marketing: Breaking the Bounds of the Function
Hulbert, J.
Kogan Page (2003)
- EAN: 9780749440183
- Páginas: 368
- Fecha de edición: 2003
pvp.39,39 €
Sin Stock. Posibilidad entre 11 y 20 dias
The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration ...
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Consumer Behavior
Assael, Henry
Houghton Mifflin International (2003)
- EAN: 9780618222155
- Páginas: 704
- Fecha de edición: 2003
pvp.54,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, ...
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Strategic Relationship Marketing
Hougaard, Soren
Springer (2003)
- EAN: 9783540018704
- Páginas: 371
- Fecha de edición: 2003
pvp.46,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of ...
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El Strategic Planner. Publicidad eficaz de vanguardia.
Giquel Arribas, Ofelia
Cie S.L. - Dossat 2000 (2003)
- EAN: 9788489656642
- Páginas: 160
- Fecha de edición: 2003
pvp.20,00 €
Sin Stock. Posibilidad entre 3 y 7 días
En 1960 surgió en Londres la figura del Planificador Estratégico y fue principalmente durante la década de los 90 cuando en España empieza a ser una figura profesional demandada en las agencias de publicidad y ...
