user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

The Marketing Power of Emotion

The Marketing Power of Emotion

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.37,75 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780195150568
  • Editorial: Oxford University Press
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:282
  • Idiomas:Ingles,Inglés

Materias:

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it is realized or not, is one of the central factors in our buying behaviour. Emotions energize the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential relevant topics, including the scope of emotion in marketing and how - in response to these - customers make product appraisals. Finally, the volume covers branding and how emotions play a role in consumer loyalty to brands

Otros libros de O'Shaughnessy, John

Otros libros de Marketing