user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Interactive Services Marketing

Interactive Services Marketing

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.60,11 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780618312849
  • Editorial: Houghton Mifflin International
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:320
  • Idiomas:Inglés,Ingles

Materias:

The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology.

Otros libros de Marketing