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Libros de Marketing

Mostrando 2394 libros encontrados. (120 páginas).

  • Los 10 Pecados Capitales del Marketing. Indicios y Soluciones.

    Los 10 Pecados Capitales del Marketing. Indicios y Soluciones.

    Kotler, Philip

    Gestion 2000 Ediciones S.A. (2005)

    valoración

    • EAN: 9788496426290
    • Páginas: 155
    • Fecha de edición: 2005

    pvp.12,95 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Cubriendo temas fundamentales los especialistas en marketing tienen que saber que "Los diez pecados capitales del marketing" es un libro de obligada lectura para los que quieren seguir siendo competi­tivos en un mercado cada vez ...

  • Posiciones y Argumentos Entre Vendedor y Comprador.

    Posiciones y Argumentos Entre Vendedor y Comprador.

    Lidstone, John

    Ediciones Deusto S.A. (2005)

    valoración

    • EAN: 9788423422838
    • Páginas: 223
    • Fecha de edición: 2005

    pvp.17,90 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Este libro pretende enseñar a utilizar los conocimientos y técnicas financieras adecuadas para la venta, ayudar a preparar con más detalle las estrategias destinadas a cada uno de los principales clientes y propiciar la negociación ...

  • El Arte de Hacer Relaciones Publicas Bien

    El Arte de Hacer Relaciones Publicas Bien

    Orleans, Beatrice De

    Aguilar Ediciones S.A. (2005)

    valoración

    • EAN: 9788403093942
    • Páginas: 172
    • Fecha de edición: 2005

    pvp.12,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Beatriz de Orleáns, la prestigiosa ejecutiva de la casa Dior, condensa en este libro su experiencia de muchos años en el terreno de las relaciones públicas que ella ha conseguido convertir en todo un arte, ...

  • Mathematical Models Of Distribution Channels

    Mathematical Models Of Distribution Channels

    Ingene, Charles

    Springer Verlag (2004)

    valoración

    • EAN: 9781402071638
    • Páginas: 568
    • Fecha de edición: 2004

    pvp.126,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also ...

  • It'S Not About The Technology "Developing The Craft Of Thinking For a High Technology Corporati"

    It'S Not About The Technology "Developing The Craft Of Thinking For a High Technology Corporati"
     Developing The Craft Of Thinking For a High Technology Corporati

    Karamchedu, Raj

    Springer Verlag (2005)

    valoración

    • EAN: 9780387233505
    • Páginas: 230
    • Fecha de edición: 2005

    pvp.65,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives ...

  • Storytelling

    Storytelling

    Fog, Klaus

    Springer (2005)

    valoración

    • EAN: 9783540235019
    • Páginas: 238
    • Fecha de edición: 2005

    pvp.65,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a ...

  • Growing Modular

    Growing Modular

    Kratochvfl, Milan

    Springer (2005)

    valoración

    • EAN: 9783540239598
    • Páginas: 200
    • Fecha de edición: 2005

    pvp.65,46 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is about a practical approach to the Mass Customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. "Configure-to-Order" ...

  • Ethnic Marketing

    Ethnic Marketing

    Dias Pires, Gilherme

    International Thomson Publishi (2004)

    valoración

    • EAN: 9781861529961
    • Páginas: 288
    • Fecha de edición: 2004

    pvp.69,15 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Business To Business To Marketing Management

    Business To Business To Marketing Management

    Blythe, Jim

    Texere Llc (2004)

    valoración

    • EAN: 9781844800018
    • Páginas: 419
    • Fecha de edición: 2004

    pvp.72,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It ...

  • Business To Business Marketing Research

    Business To Business Marketing Research

    Block, Martin P.

    International Thomson Publishi (2005)

    valoración

    • EAN: 9780324222302
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.91,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book ...

  • The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

    The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

    Van Auken, Brad

    Kogan Page (2004)

    valoración

    • EAN: 9780749442637
    • Páginas: 336
    • Fecha de edición: 2004

    pvp.30,92 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows ...

  • The Philosophy Of Branding: Great Philosophers Think Brands

    The Philosophy Of Branding: Great Philosophers Think Brands

    Braun, Thom

    Kogan Page (2004)

    valoración

    • EAN: 9780749441937
    • Páginas: 192
    • Fecha de edición: 2004

    pvp.20,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary ...

  • Brand Royalty: How The World'S Top 100 Brands Thrive And Survive

    Brand Royalty: How The World'S Top 100 Brands Thrive And Survive

    Haig, Matt

    Kogan Page (2004)

    valoración

    • EAN: 9780749442576
    • Páginas: 320
    • Fecha de edición: 2004

    pvp.35,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, ...

  • Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand

    Brandchild: Remarkable Insights Into The Minds Of Today'S Global Kids And Their Relationships With Brand

    Lindstrom, Martin

    Kogan Page (2004)

    valoración

    • EAN: 9780749442842
    • Páginas: 352
    • Fecha de edición: 2004

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the book is based on ...

  • How To Sell More Stuff: Promotional Marketing That Really Works

    How To Sell More Stuff: Promotional Marketing That Really Works

    Smith, Steve

    Dearborn Trade Publishing (2004)

    valoración

    • EAN: 9780793193318
    • Páginas: 352
    • Fecha de edición: 2004

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer - and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know ...

  • The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising

    The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To Advertising

    Du Plessis, Erik

    Kogan Page (2005)

    valoración

    • EAN: 9780749443665
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.63,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to ...

  • Fundamentals Of Marketing Research

    Fundamentals Of Marketing Research

    Smith, Scott M.

    Russell Sage Foundation (2004)

    valoración

    • EAN: 9780761988526
    • Páginas: 944
    • Fecha de edición: 2004

    pvp.125,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate ...

  • Contemporary Research In E-Marketing: Volume 1

    Contemporary Research In E-Marketing: Volume 1

    Krishnamurthy, Sandeep

    Idea Group Inc. (2004)

    valoración

    • EAN: 9781591403739
    • Páginas: 300
    • Fecha de edición: 2004

    pvp.81,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ...

  • Web Systems Design And Online Consumer Behavior

    Web Systems Design And Online Consumer Behavior

    Gao, Yuan

    Idea Group Inc. (2004)

    valoración

    • EAN: 9781591403289
    • Páginas: 300
    • Fecha de edición: 2004

    pvp.87,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements ...

  • Stakeholder Marketing

    Stakeholder Marketing

    Harris, Philip

    Russell Sage Foundation (2005)

    valoración

    • EAN: 9780761968481
    • Páginas: 208
    • Fecha de edición: 2005

    pvp.29,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias