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The Philosophy Of Branding: Great Philosophers Think Brands

The Philosophy Of Branding: Great Philosophers Think Brands

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  • ISBN:9780749441937
  • Editorial: Kogan Page
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:192
  • Idiomas:Ingles,Inglés

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Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.

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