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The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

The Brand Management Checklist: Proven Tools And Techniques For Creating Winning Brands

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  • ISBN:9780749442637
  • Editorial: Kogan Page
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:336
  • Idiomas:Ingles,Inglés

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The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows how the various components of branding come together and work as part of an overall system, covering the entire spectrum of brand issues, including: brand research; brand positioning; brand identity standards and systems; brand equity measurement; brand marketing and advertising; brand extension; global branding; brand legal issues; developing a brand building organization; brand building on the Internet. Free of jargon and enormously readable, Brad VanAuken's new guide is a veritable treasure trove of techniques, templates, exercises, 'rules of thumb', facts, information, research findings, cases and examples of a variety of well-known brands.

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