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Libros de Marketing
Mostrando 2402 libros encontrados. (121 páginas).
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International Marketing.
Omar, Ogenyi
Macmillan Publishers (2006)
- EAN: 9781403900685
- Páginas: 400
- Fecha de edición: 2006
pvp.53,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
International Marketing provides a comprehensive and relevant introduction to international marketing strategies appropriate to marketing management. The author, Ogenyi Omar, analyzes the key issues and problems facing marketing managers in organizations around the globe. The ...
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Advertising And Promotion: Communicating Brands.
Hackley, Christopher
Sage Publications (2005)
- EAN: 9780761941545
- Páginas: 280
- Fecha de edición: 2005
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
This is a detailed account of contemporary marketing practice that draws on original research and first-hand infomration from top international agencies. Framed within a theoretical stance it considers both the production and the consumption of ...
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The Ethical Consumer.
Harrison, Rosemary Newholm, T. Shaw, D.
Sage Publications (2005)
- EAN: 9781412903530
- Páginas: 280
- Fecha de edición: 2005
pvp.40,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade ...
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Relationship Marketing.
Egan, John Harker, M.
Sage Publications (2005)
- EAN: 9781412908665
- Páginas: 1192
- Fecha de edición: 2005
pvp.773,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing. Papers map out past and present research and pose exciting questions about Relationship ...
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The Art And Science Of Marketing: Marketing For Marketing Managers.
Dowling, Grahame
Oxford University Press. (2005)
- EAN: 9780199285563
- Páginas: 440
- Fecha de edición: 2005
pvp.36,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice ...
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The Economics Of Franchising.
Blair, Roger D.
Cambridge University Press (2005)
- EAN: 9780521772525
- Páginas: 350
- Fecha de edición: 2005
pvp.40,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence ...
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Marketing Research Essentials.
Gates, Roger Mcdaniel, Carl
Wiley & Sons Ltd. (2005)
- EAN: 9780471684763
- Páginas: 512
- Fecha de edición: 2005
pvp.63,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with ...
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L'Evoluzione del Commercio.
Usai, Giuseppina
Cedam (2004)
- EAN: 9788813258481
- Páginas: 278
- Fecha de edición: 2004
pvp.34,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Market Research And Modeling: Progress And Prospects: a Tribute To Paul E. Green.
Green, Paul Wind, Yoram
Springer (2005)
- EAN: 9780387243085
- Páginas: 346
- Fecha de edición: 2005
pvp.58,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Marketing Research and Modeling" addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional ...
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Consumers, Policy And The Environment: a Tribute To Folke Olander.
Grunert, Klaus Thogersen, John
Springer (2005)
- EAN: 9780387250038
- Páginas: 372
- Fecha de edición: 2005
pvp.124,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ...
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Out Of The Box Marketing.
Abingdon, David
Thorogood (2005)
- EAN: 9781854183125
- Páginas: 260
- Fecha de edición: 2005
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
How to skyrocket your profits - a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep ...
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Marketing Your Service Business.
Ruskin-Brown, Ian
Thorogood (2006)
- EAN: 9781854183163
- Páginas: 260
- Fecha de edición: 2006
pvp.29,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Services and Service Products are by their nature different from Goods - and require a different marketing approach. Compared to Goods, Services are more intangible, performance-oriented, closely tied to people and relationships. The author builds ...
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Manager'S Guide To Competitive Marketing Strategies.
Paley, Norton
Thorogood (2006)
- EAN: 9781854183651
- Páginas: 420
- Fecha de edición: 2006
pvp.31,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning ...
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Research On International Service Marketing: a State Of The Art.
Pauwels, Pieter Ruyter, Ko De
Jai Press (2005)
- EAN: 9780762311859
- Páginas: 197
- Fecha de edición: 2005
pvp.108,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature ...
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Experimental Business Research. Vol 3. Marketing, Accounting And Cognitive Perspectives.
Rapoport, Amnon Zwick, Rami
Springer (2005)
- EAN: 9780387242156
- Páginas: 325
- Fecha de edición: 2005
pvp.112,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy.
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Market-Driven Thinking: Achieving Contextual Intelligence.
Woodside, Arch
Butterworth-Heinemann (2005)
- EAN: 9780750679015
- Páginas: 300
- Fecha de edición: 2005
pvp.62,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution ...
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Making Marketing Happen: How Great Companies Make Strategic Planning Work.
Smith, Brian
Butterworth-Heinemann (2005)
- EAN: 9780750662482
- Páginas: 377
- Fecha de edición: 2005
pvp.46,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds ...
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Introduction To Marketing Concepts.
Drummond, Graeme Ensor, John
Butterworth-Heinemann (2005)
- EAN: 9780750659956
- Páginas: 283
- Fecha de edición: 2005
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main ...
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Search Marketing Strategies: a Market'S Guide To Objective Driven Success From Search Engines.
Colborn, James
Butterworth-Heinemann (2005)
- EAN: 9780750666183
- Páginas: 208
- Fecha de edición: 2005
pvp.47,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such ...
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Connected Marketing.
Kirby, Justin Marsden, P.
Butterworth-Heinemann (2005)
- EAN: 9780750666343
- Páginas: 216
- Fecha de edición: 2005
pvp.42,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing ...
