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Connected Marketing.

Connected Marketing.

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  • ISBN:9780750666343
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:216
  • Idiomas:Inglés,Ingles

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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.

Foreword; Introduction: connected marketing - harnessing the power of people media; The crisis in marketing; The people media revolution; Influencers: who are they and how to reach them; Infectious ideas: what makes an idea contagious; Making it happen: word of mouse campaigns that connect; Making it happen: infectious word of mouth campaigns; Integrating connected marketing into the marketing mix; Conclusion: connecting with customers in a networked age; Appendix: lexicon of connected marketing; Appendix: further reading.

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