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Experimental Business Research. Vol 3. Marketing, Accounting And Cognitive Perspectives.

Experimental Business Research. Vol 3. Marketing, Accounting And Cognitive Perspectives.

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  • ISBN:9780387242156
  • Editorial: Springer
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:325
  • Idiomas:Inglés,Ingles

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Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy.

"Experimental economics" is an established term that refers to the use of controlled laboratory-based procedures to test the implications of economic hypotheses and models and discover replicable patterns of economic behavior. We have coined the term "Experimental Business Research" in order to broaden the scope of "experimental economics" to encompass experimental finance, experimental accounting, and more generally the use of laboratory-based procedures to test hypotheses and models arising from research in other business related areas, including information systems, marketing and management and policy.

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