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Manager'S Guide To Competitive Marketing Strategies.

Manager'S Guide To Competitive Marketing Strategies.

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  • ISBN:9781854183651
  • Editorial: Thorogood
  • Fecha de la edición:
  • Número de la edición: 3
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:420
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The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.

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