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Marketing Research

Marketing Research

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  • ISBN:9781292762753
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Número de la edición: 10
  • Encuadernación:
  • Nº Pág.:400
  • Idiomas:Inglés

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For courses in global marketing 'Marketing Research' continues to provide readers with a 'nuts and bolts' introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps readers relate the material to the real world and their future careers.

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