Murphy, Patrick E.
Libros de: Murphy, Patrick E.
Mostrando 1 libros encontrados. (1 páginas).
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Marketing Ethics "Five Volume Set"
Murphy, Patrick E. Smith, N. Craig
Sage Publications (2012)
- EAN: 9781446208106
- Páginas: 2096
- Fecha de edición: 2012
pvp.995,00 €
Disponible entre 11 y 20 dias
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways ...