Murphy, Patrick E.

Libros de: Murphy, Patrick E.

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  • Marketing Ethics "Five Volume Set"

    Murphy, Patrick E. Smith, N. Craig

    Sage Publications (2012)

    valoración

    • EAN: 9781446208106
    • Páginas: 2096
    • Fecha de edición: 2012

    pvp.995,00 €

    Disponible entre 11 y 20 dias

    The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways ...