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Marketing Channels.

Marketing Channels.

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  • ISBN:9780131913462
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Número de la edición: 7
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:590
  • Idiomas:Ingles,Inglés

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This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. Marketing channels are the downstream part of a value chain. The originator of goods or services gains access to a market through marketing channels. channels of distribution are a critical element of business strategy.

Introduction and analytic framework for the book: marketing channels, structure and functions... Channel design; demand, supply, and competition: segmentation for marketing channel design, service outputs... Channel implementation and performance measurement: channel power; getting it, using it, keeping it; manging conflict to increase channel coordination... Channel institutions; retailing; nonstore retailing and electronic channels; wholesaling.

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