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Marketing "A Critical Introduction"

A Critical Introduction

Marketing "A Critical Introduction". A Critical Introduction

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  • ISBN:9781412911498
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:192
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"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago

Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically?

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