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McDonald, Malcolm
Libros de: McDonald, Malcolm
Mostrando 8 libros encontrados. (1 páginas).
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El management de las cuentas clave "Cómo seleccionar, tratar y retener a los clientes más rentables"
Mcdonald, Malcolm Woodburn, Diana
Ediciones Granica (2013)
- EAN: 9789506417772
- Páginas: 492
- Fecha de edición: 2013
pvp.31,10 €
Disponible entre 3 y 7 días
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Marketing Plans "How to Prepare Them, How to Profit from Them"
Mcdonald, Malcolm Wilson, Hugh
Wiley & Sons Ltd. (2016)
- EAN: 9781119217138
- Páginas: 640
- Fecha de edición: 2016
pvp.58,80 €
Disponible entre 11 y 20 dias
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the ...
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Marketing and Finance
Mcdonald, Malcolm
Wiley & Sons Ltd. (2013)
- EAN: 9781119953388
- Páginas: 280
- Fecha de edición: 2013
pvp.40,55 €
Disponible entre 11 y 20 dias
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to ...
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Marketing Accountability
Mcdonald, Malcolm
Kogan Page (2009)
- EAN: 9780749453862
- Páginas: 304
- Fecha de edición: 2009
pvp.43,70 €
Disponible entre 11 y 20 dias
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. "Marketing Accountability" by Malcolm ...
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Marketing Due Diligence: Reconnecting Strategy To Share Price
Mcdonald, Malcolm Smith,Brian C. Ward, Keith
Butterworth-Heinemann (2007)
- EAN: 9780750683425
- Páginas: 256
- Fecha de edición: 2007
pvp.46,15 €
Disponible entre 11 y 20 dias
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...
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Marketing Due Diligence
Mcdonald, Malcolm
Butterworth-Heinemann (2005)
- EAN: 9780750667272
- Páginas: 300
- Fecha de edición: 2005
pvp.45,00 €
Disponible entre 11 y 20 dias
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation ...
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Market Segmentation
Dunbar, I. Mcdonald, Malcolm
Butterworth-Heinemann (2004)
- EAN: 9780750659819
- Páginas: 465
- Fecha de edición: 2004
pvp.42,50 €
Disponible entre 11 y 20 dias
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to ...
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Marketing: a Complete Guide
Christopher, Martin Mcdonald, Malcolm
Macmillan Publishers (2003)
- EAN: 9780333994375
- Páginas: 448
- Fecha de edición: 2003
pvp.49,90 €
Disponible entre 11 y 20 dias
Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial ...
