Leadership In The Era Of Economic Uncertainty "The New Rules For Getting The Right Things Done In Difficult Tim"

The New Rules For Getting The Right Things Done In Difficult Tim

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Charan, Ram

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ISBN:9780071626163
Editorial: Mcgraw-Hill
Fecha de la edición:2009
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Dimensiones: 0 cm x 0 cm
Nº Pág.:160
Idiomas:Ingles,Inglés

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/ Gestión de Empresas

This title features straight talk from the world's most influential consultant on how to survive and thrive during the global economic meltdown. Economic turbulence has arrived with a vengeance, and only companies that face it head-on at the beginning of this world-wide crisis will be the ones left standing once the dust clears. Renowned consultant Ram Charan traces the causes of this crisis, identifies the essential priorities managers need to focus on now, and offers clear guidelines for top executives and managers. From executive concerns to finance, marketing, sales, and manufacturing issues, "Leadership in the Era of Economic Uncertainty" is the necessary primer for seizing opportunity and preserving profit in today's global economy.

Foreword by Larry Bossidy
Introduction Corporate Crisis! 1
Ch. 1 The Challenge of Managing in a Toxic Environment 7
Ch. 2 At the Helm: What CEOs and Business Unit and Country Managers Must Do 27
Ch. 3 On the Front Lines: Sales and Marketing 47
Ch. 4 Mind Over Money: The Chief Financial Officer 61
Ch. 5 Making it All Work: Operations 77
Ch. 6 Refocusing Innovation: Research and Development 85
Ch. 7 Tying it All Together: The Supply Chain 93
Ch. 8 Supporting the Team: Staff Functions 101
Ch. 9 The View from the Top: The Board of Directors 115
Moving Forward 127
Index 129