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How To Succeed As a Lifestyle Entrepreneur: Running a Business Without Letting It Run Your Life

How To Succeed As a Lifestyle Entrepreneur: Running a Business Without Letting It Run Your Life

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  • ISBN:9780793164189
  • Editorial: Dearborn Trade Publishing
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:304
  • Idiomas:Ingles,Inglés

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The unspoken entrepreneurial assumption is that every would-be business owner's goal is to build a Microsoft or Wal-Mart. Not so! A growing percentage of entrepreneurs are creating their own ventures with visions of freedom, independence and control over their lives as the primary motivations. Designed for those seeking career and lifestyle flexibility rather than pursuing riches or creating powerful business organizations, this book details a potent combination of philosophy, practical how-to and inspirational success stories. These entrepreneurs create businesses around their passions and lifestyles that reflect commitments beyond the bottom line, ranging from health, creativity or family issues to travel, making the world a better place or serving specific populations. Creating a business as a way of achieving lifestyle goals requires doing the same things that other entrepreneurs do, while approaching it from a different perspective. For current and new business owners who dream of earning a living on their own terms, this clear, non-technical guide: answers the question, "What is this lifestyle entrepreneur anyway?"; puts market research, business planning, competitive analysis, legal structure, and financial issues into context; and explains how to be analytical, find a niche and manage money. This is a guide that shows you how to use the powerfiul tools of business management to create a business that supports a lifestyle - without having it run the life.

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