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How to Buy a Gorilla "The Ultimate Guide to Selecting, Paying and Working With Agencies for More Powerful Advertising "

How to Buy a Gorilla "The Ultimate Guide to Selecting, Paying and Working With Agencies for More Powerful Advertising "

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  • ISBN:9781912555314
  • Editorial: LID Publishing
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:256
  • Idiomas:Ingles

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How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

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