Essential Guide To Marketing Planning

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Wood, Marian Burk

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ISBN:9780273713234
Editorial: Prentice-Hall International Ed
Fecha de la edición:2007
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Dimensiones: 0 cm x 0 cm
Nº Pág.:268
Idiomas:Ingles,Inglés

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Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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