End Of Capitalist Imperialism

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Prahalad, C. K.

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ISBN:9781422179734
Editorial: Harvard Business School
Fecha de la edición:2008
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Nº Pág.:64
Idiomas:Ingles

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In The End of Corporate Imperialism, renowned management scholars C. K. Prahalad and Kenneth Lieberthal show that companies who build a deep understanding of local markets generate far larger - and more lasting - returns in their global investments. With this local learning in hand, you'll be better able to adapt your company's offerings and more fully tap each market's true potential.

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