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Doing Research in the Business World

Doing Research in the Business World

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  • ISBN:9781473938434
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:840
  • Idiomas:Ingles,Inglés

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Grounded in actual research and supported by the author's 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom. The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

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