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Cult Of Analytics: Driving Online Marketing Strategies Using Web Analytics

Cult Of Analytics: Driving Online Marketing Strategies Using Web Analytics

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  • ISBN:9781856176118
  • Editorial: Elsevier Science Publishers
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:240
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"The Cult of Analytics" enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Online marketing channels are now mainstream methods to reach your audience, interact with and activate them. Offline channels can now also be measured better than ever before because of the online tools available. The book describes concrete planning processes as well as tactics to measure multi-channel as well as insure the results get to the people that need them. With examples from dozens of companies ranging from small business to consumer sites to some of the largest companies in the world, the "Cult of Analytics" is a must have for any would-be digital marketer.A practical and applied guide, the book starts with how to organize your staff to working out what you should measure in order to gauge the relative success or failure of your online activities. The book expands to cover how to achieve online business objectives by using web analytics. Real-world examples are used throughout so that you can understand how to apply the tactics to your business. A practical and applied guide, this book uses real-world examples throughout and is the ideal starting point for anyone who wants to know what does and doesn't work online to meet their particular online business objectives - from driving sales and cutting costs to improving customer relationships. Many books explain the intricate technicalities of web analytics and others describe the strategy behind using them; this book bridges the gap.Starting with an in-depth guide to working out what you should measure in order to gauge the relative success or failure of your online activities, the book expands to cover how to achieve online business objectives by using web analytics. It is written by the well-known e-business analyst, Steve Jackson (TBC).

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