This is a rich and dynamic introduction to the management of sport through examining the issues facing sport managers in contemporary society. To understand effective management, this edited text provides contextual content in the form of case studies and clear academic research to analyse problems and issues. It leads the reader through the key ideas and main debates, enabling students to understand how to manage in the context of sport at different levels. The book draws on research expertise from around the globe, integrating a variety of perspectives into engaging and accessible chapters, and is an essential companion for all undergraduate and postgraduate students embarking on a sports management course or module.
Foreword - Earle Zeigler Introduction - Terri Byers PART ONE: GLOBAL ISSUES Chapter 1: Glocal Sport - Impact on Corporations and Institutions - Oliver Rick, Callie Batts-Maddox and David L. Andrews Chapter 2: The Commercialization of Sport - Patrick A. Reid and Daniel S. Mason Chapter 3: Technology and Innovation - Antonio Davila and George Foster Chapter 4: Corruption in Sport - Wladimir Andreff Chapter 5: The Global Economics of Sport - Chris Gratton, Dongfeng Liu, Girish Ramchandani and Darryl Wilson Chapter 6: Ethical Behaviour and Values in Sport - Gabriela Tymowski, Terri Byers and Fred Mason Chapter 7: Politics and Sport Governance - Russell Holden Chapter 8: International Sport Law - Kevin Carpenter Chapter 9: Media and Communications - Andrea Geurin-Eagleman Chapter 10: Human Resource Management in Sport - Shannon Kerwin Chapter 11: Strategic Management - Danny O'Brien and Ben Corbett Chapter 12: Animals in Sport - Andrew Byers and Dene Stansall PART TWO: NATIONAL ISSUES Chapter 13: Sport Policy - Jiandong Yi Chapter 14: Mega Sport Events - Kamilla Swart Chapter 15: Sport Participation - Jason Bocarro and Michael Edwards Chapter 16: Leadership - Mark McDonald and Kirsty Spence Chapter 17: Gender - Annelies Knoppers and Agnes Elling-Machartzi Chapter 18: Performance Mangement - Leigh Robinson and Mathieu Winand Chapter 19: Doping - Aaron Smith and Bob Stewart Chapter 20: Gambling and the Sports Betting Industry - David Forrest Chapter 21: Funding for Sport - Elwyn Cox Chapter 22: Match Fixing in International Sport - Andrew Harvey and Haim Levi Chapter 23: Disability Sport - Ian Brittain PART THREE: ORGANIZATIONAL ISSUES Chapter 24: Ownership - John Beech Chapter 25: Social Media Challenges - Sebastian Kopera Chapter 26: Managing Social Media in Sport - Olan Scott, Katherine Bruffy and Michael Naylor Chapter 27: Brand Management in Sport - Jonathon Edwards Chapter 28: Crisis Management - Stacey Hall Chapter 29: Sexuality: Homohysteria and Coming Out in Sport - Ryan Scoats and Eric Anderson Chapter 30: Fan Loyalty in Sport - Joerg Koenigstorfer Chapter 31: Trust and Control in Sport Organizations - Terri Byers and Alex Thurston Chapter 32: Sponsorship in Sport - Nicolas Chanavat and Guillaume Bodet Chapter 33: Athlete Transgressions: Implications for Sports Managers - Kate Westberg, Constantino Stavros, Bradley Wilson and Aaron Smith Chapter 34: Corporate Social Responsibility of and through Sport - Christos Anagnostopoulos and Dimitrios Kolyperas PART FOUR: EMPLOYABILITY Conclusions: The Employability 'Race' in Sport Management - Terri Byers
