Consumer Behavior "Buying, Having, and Being"

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Russell, Cristel Antonia, Solomon, Michael R.

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ISBN:9781292452340
Editorial: Prentice-Hall International Ed
Fecha de la edición:2024
Número de la edición: 14
Encuadernación:
Nº Pág.:541
Idiomas:Inglés

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/ Marketing

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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