Brands and Branding

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Brown, Stephen

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pvp.36,95 €

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ISBN:9781473919525
Editorial: Sage Publications
Fecha de la edición:2016
Encuadernación:
Nº Pág.:296
Idiomas:Inglés,Ingles

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/ Marketing

A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.

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