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An Introduction To E-Business: Management And Strategy

An Introduction To E-Business: Management And Strategy

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  • ISBN:9780750667319
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:323
  • Idiomas:Ingles,Inglés

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Integrates business, management, strategic management, technology, marketing and economics within the context of e- business
Provides extensive practical insight by including a key selection of in-depth case studies on high profile companies, such as Amazon.com, e-Bay and Google
Text is supported by web material supplying further case study material, Q&As and additional sources of information

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