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Advertising & IMC "Principles and Practice with MyMarketingLab"

Advertising & IMC "Principles and Practice with MyMarketingLab"

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  • ISBN:9781292056487
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Número de la edición: 10
  • Encuadernación:
  • Nº Pág.:0
  • Idiomas:Ingles

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This package contains MORIARTY, Advertising & IMC: Principles and Practice 10e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyMarketingLab.com.

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