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Mostrando 70136 libros encontrados. (3507 páginas).

  • Applying Qualitative Methods to Marketing Management Research

    Applying Qualitative Methods to Marketing Management Research

    Buder, R.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916600
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.44,63 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and ...

  • Organizing Knowledge: Methods and Case Studies.

    Organizing Knowledge: Methods and Case Studies.

    Gadner, J.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916617
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. ...

  • Multinational Subsidiary

    Multinational Subsidiary

    Hood, N.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403914903
    • Páginas: 240
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book highlights the evolution of the thinking on the multinational subsidiary over a quarter of a century, from the early concerns about the 'branch plant syndrome' to very current topics relating to the Multinational ...

  • Trust and Antitrust in Asian Business Alliances

    Trust and Antitrust in Asian Business Alliances

    Kidd, John

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403916198
    • Páginas: 272
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text reviews the deep historical roots of Asian business ethics and firmly places these into the modern context. From this analysis the various authors review the role of trust in alliances in general and ...

  • Management Accounting: Feed Forward and Asian Perspectives

    Management Accounting: Feed Forward and Asian Perspectives

    Nishimura, A.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403918680
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.85,86 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This work examines present management accounting issues in the light of Japanese experiences. This is particularly important in the study of management accounting since Japanese management not only learnt from the West but also grew ...

  • Mastering Financial Management

    Mastering Financial Management

    Whiteley, J.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9781403913364
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.27,46 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. "Mastering Financial Management" aims to help readers tease out meaning ...

  • A Handbook of Statistical Analyses Using Spss

    A Handbook of Statistical Analyses Using Spss

    Everitt, Brian

    Chapman & Hall Co. (2003)

    valoración

    • EAN: 9781584883692
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This title describes how to conduct a range of univariate and multivariate statistical analyses using the latest version of the Statistical Package for the Social Sciences, SPSS 11. Each chapter addresses a different type of ...

  • Parametric Continuation and Optimal Parametrization in Applied Mathematics and Mechanic

    Parametric Continuation and Optimal Parametrization in Applied Mathematics and Mechanic

    Shalashilin, V.

    Kluwer Academic Publishers (2003)

    valoración

    • EAN: 9781402015427
    • Páginas: 236
    • Fecha de edición: 2003

    pvp.142,53 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The optimal continuation parameter provides the best conditions in a linearized system of equations at any moment of the continuation process. In this book the authors consider the best parameterization for nonlinear algebraic or transcendental ...

  • Crack Theory and Edge Singularities

    Crack Theory and Edge Singularities

    Kapanadze, D.

    Kluwer Academic Publishers (2003)

    valoración

    • EAN: 9781402015243
    • Páginas: 516
    • Fecha de edición: 2003

    pvp.188,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book studies boundary value problems connected with geometric singularities and models of the crack theory. New and interesting phenomena on the behaviour of solutions (regularity in weighted spaces, asymptotics) are analysed by means of ...

  • Linear-Fractional Programming: Theory, Methods, Applications and Software

    Linear-Fractional Programming: Theory, Methods, Applications and Software

    Bajalinov, Erik

    Kluwer Academic Publishers (2003)

    valoración

    • EAN: 9781402076268
    • Páginas: 450
    • Fecha de edición: 2003

    pvp.207,78 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Unlike other fractional programming related titles, this book offers a "direct" approach to LFP and to duality in LFP, which is new in many aspects. First, the original LFP problem is considered as it is, ...

  • Lagrange-type Functions in Constrained Non-Convex Optimization

    Lagrange-type Functions in Constrained Non-Convex Optimization

    Rubinov, A.

    Kluwer Academic Publishers (2003)

    valoración

    • EAN: 9781402076275
    • Páginas: 300
    • Fecha de edición: 2003

    pvp.170,11 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This volume provides a systematic examination of Lagrange-type functions and augmented Lagrangians. Weak duality, zero duality gap property and the existence of an exact penalty parameter are examined. Weak duality allows one to estimate a ...

  • Applied Functional Analysis

    Applied Functional Analysis

    Siddiqi, A.

    Marcel Dekker (2003)

    valoración

    • EAN: 9780824740979
    • Páginas: 660
    • Fecha de edición: 2003

    pvp.255,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text deals with basic definitions and examples related to Banach spaces and operators defined on such spaces. It introduces Hilbert space and infinite-dimensional analogue of Euclidean space of finite dimension and considers the Hahn-Banach ...

  • Managing Your Internet and Intranet Services

    Managing Your Internet and Intranet Services

    Griffiths, Peter

    Facet Publishing (2003)

    valoración

    • EAN: 9781856044837
    • Páginas: 236
    • Fecha de edición: 2003

    pvp.51,43 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Managing an effective website is important for any organization. While the web designer must create a visually appealing navigable site, the information manager must determine what information is relevant and useful to the end user. ...

  • Media Economics: Theory and Practice

    Media Economics: Theory and Practice

    Alexander Servant, Alberto

    Ssc Scientific Software Intern (2003)

    valoración

    • EAN: 9780805845808
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.38,61 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This third edition of "Media Economics: Theory and Practice" focuses on the principles of economics in the business sector and applies them to specific media industries. It examines the process of media economics decision making ...

  • Why We Shop: Emotional Rewards and Retail Strategies

    Why We Shop: Emotional Rewards and Retail Strategies

    Pooler, J.

    Praeger Publishers (2003)

    valoración

    • EAN: 9780275981723
    • Páginas: 200
    • Fecha de edición: 2003

    pvp.44,63 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Pooler (urban and population geography, U. of Saskatchwan, Saskatoon) takes a look into the 21st-century world of shopping a world that does not work by the old rules and principles that have shaped our image ...

  • Dictionary of Marketing Communications

    Dictionary of Marketing Communications

    Govoni, N.

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761927716
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.39,47 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    With over 4,000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing The Dictionary of Marketing Communications reflects the changing dynamics of the marketing profession.

  • Interactive Services Marketing

    Interactive Services Marketing

    Fisk, P.

    Houghton Mifflin International (2003)

    valoración

    • EAN: 9780618312849
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.60,11 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, ...

  • Comparing Economic Systems in the Twenty-First Century

    Comparing Economic Systems in the Twenty-First Century

    Gregory, Paul R.

    Houghton Mifflin International (2003)

    valoración

    • EAN: 9780618261819
    • Páginas: 544
    • Fecha de edición: 2003

    pvp.63,55 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The definitive text in its field since 1975, the Seventh Edition continues the timely examination of different economic systems--both in theory and in practice. Gregory and Stuart have revamped the text to mirror major changes ...

  • Development Projects for a New Millennium

    Development Projects for a New Millennium

    Hira, A.

    Praeger Publishers (2003)

    valoración

    • EAN: 9780275975036
    • Páginas: 196
    • Fecha de edición: 2003

    pvp.22,27 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Economic matters entered a new phase of importance in the wake of the Cold War. Concerns within development-assistance efforts to the Third World have also shifted. The current macro-environment of development has been accompanied by ...

  • Managing Teleworkers and Telecommuting Strategies

    Managing Teleworkers and Telecommuting Strategies

    Vega, G.

    Praeger Publishers (2003)

    valoración

    • EAN: 9781567205527
    • Páginas: 234
    • Fecha de edición: 2003

    pvp.55,38 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Gina Vega's perspectives, supported by exhaustive research and fascinating insights, provide an important contribution to our understanding of what will come to be recognixed as one of the most significant social developments of the 20th ...