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Media Economics: Theory and Practice

Media Economics: Theory and Practice

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  • ISBN:9780805845808
  • Editorial: Ssc Scientific Software Intern
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:320
  • Idiomas:Ingles,Inglés

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This third edition of "Media Economics: Theory and Practice" focuses on the principles of economics in the business sector and applies them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. The chapters in Part I of this text focus on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. Part II examines economic practice within specific media industries, including newspaper, book, magazine, television, cable, movie, radio advertising, music and online industries. Suggested readings are included at the end of each chapter and a glossary provides definitions of key terms. Offering an in-depth examination of the economic factors across the media industries, "Media Economics" is appropriate for advanced media management and economics courses, and serves as a reference for scholars and researchers in media business arenas.

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