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Mostrando 69935 libros encontrados. (3497 páginas).

  • Stats For Marketing: Succeeding With Numbers

    Stats For Marketing: Succeeding With Numbers

    Cooper, George

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750653480
    • Páginas: 192
    • Fecha de edición: 2004

    pvp.32,58 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Stats for Marketing avoids the use of the complex mathematical theory found in more specialist texts, presenting instead a practical and wide-ranging guide to the many statistical tools which marketers could and should use to ...

  • Strategic Marketing Management: Planning, Implementation And Control

    Strategic Marketing Management: Planning, Implementation And Control

    Wilson, Richard

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750659383
    • Páginas: 864
    • Fecha de edición: 2004

    pvp.46,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in ...

  • Committed Enterprise: How To Make Vision And Values Work

    Committed Enterprise: How To Make Vision And Values Work

    Davidson, Hugh

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750661997
    • Páginas: 360
    • Fecha de edición: 2004

    pvp.34,24 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Applied Strategic Marketing

    Applied Strategic Marketing

    Lane, David

    Oxford University Press (2004)

    valoración

    • EAN: 9780199263011
    • Páginas: 464
    • Fecha de edición: 2004

    pvp.46,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along ...

  • Global Marketing Management

    Global Marketing Management

    Lee, Keekok

    Oxford University Press. (2004)

    valoración

    • EAN: 9780199267521
    • Páginas: 544
    • Fecha de edición: 2004

    pvp.60,05 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and existing theoretical insights from other ...

  • From Knowledge To Intelligence: Creating Competitve Advantage In The Next Economy

    From Knowledge To Intelligence: Creating Competitve Advantage In The Next Economy

    Rothberg, Helen N.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750677622
    • Páginas: 364
    • Fecha de edición: 2005

    pvp.37,73 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the New Economy, intelligence will be essential for firms to gain competitive advantage--not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long ...

  • The Oxford Handbook Of Innovation

    The Oxford Handbook Of Innovation

    Faberberg, Jan

    Oxford University Press (2005)

    valoración

    • EAN: 9780199264551
    • Páginas: 656
    • Fecha de edición: 2005

    pvp.128,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This handbook looks to provide academics and students with a comprehensive and holistic understanding of the phenomenon of innovation. The editors have carefully selected and designed twenty-one contributions from leading academic experts within their particular ...

  • Traders - Risks, Decisions, And Management In Financial Markets

    Traders - Risks, Decisions, And Management In Financial Markets

    Fenton, Mark

    Oxford University Press (2005)

    valoración

    • EAN: 9780199269488
    • Páginas: 244
    • Fecha de edición: 2005

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a book about traders in financial markets: what they do, the kind of people they are, how they perceive the world they inhabit, how they make decisions and take risks. This is also ...

  • Leadership And Management In The 21st Century - Business Challenges Of The Future

    Leadership And Management In The 21st Century - Business Challenges Of The Future

    Cooper, Cary L.

    Oxford University Press (2005)

    valoración

    • EAN: 9780199263363
    • Páginas: 375
    • Fecha de edición: 2005

    pvp.43,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What are the challenges facing the managers of today and tomorrow? In this book a number of distinguished management academics and pratitioners give their views. Scholars from leading business schools (e.g. Chris Argyris) and leading ...

  • Fundamentals Of Private Pensions

    Fundamentals Of Private Pensions

    Brown, Keith Haley, John Mcgill, Dan Schieber, Sylvester

    Oxford University Press (2005)

    valoración

    • EAN: 9780199269501
    • Páginas: 878
    • Fecha de edición: 2005

    pvp.128,70 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Fundamentals of Private Pensions is, quite simply, the authoritative text for pension plan design and management. Authored originally in 1952 by Dan McGill, Professor of Insurance at the University of Pennsylvania's Wharton School, this book ...

  • Fragmenting Work - Blurring Organizational Boundaries And Disordering Hierarchies

    Fragmenting Work - Blurring Organizational Boundaries And Disordering Hierarchies

    Marchington, Mick

    Oxford University Press (2005)

    valoración

    • EAN: 9780199262243
    • Páginas: 319
    • Fecha de edición: 2005

    pvp.38,62 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This major new book examines the way in which employment is managed across organizational boundaries. It analyses how public-private partnerships, franchises, agencies, and other forms of inter-firm contractual relations impact on work and employment and ...

  • London And Paris As International Financial Centres In The Twentieth Century

    London And Paris As International Financial Centres In The Twentieth Century

    Cassis, Youssef

    Oxford University Press (2005)

    valoración

    • EAN: 9780199269495
    • Páginas: 367
    • Fecha de edición: 2005

    pvp.109,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    A comparison between London and Paris as international financial centres since the late nineteenth century is particularly timely. Their recurrent competition has been reactivated in the last twenty years by deregulation, internationalization and the advent ...

  • Local Players In Global Games - The Strategic Constitution Of a Multinational Corporation

    Local Players In Global Games - The Strategic Constitution Of a Multinational Corporation

    Hull, Peer

    Oxford University Press (2005)

    valoración

    • EAN: 9780199275625
    • Páginas: 352
    • Fecha de edición: 2005

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of ...

  • Complex Knowledge .Studies In Organizational Epistemology

    Complex Knowledge .Studies In Organizational Epistemology

    Tsoukas, Haridimos

    Oxford University Press (2005)

    valoración

    • EAN: 9780199275588
    • Páginas: 414
    • Fecha de edición: 2005

    pvp.45,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In this book Haridimos Tsoukas, one of the most imaginative organization theorists of our time, examines the nature of knowledge in organizations, and how individuals and scholars approach the concept of knowledge. Tsoukas firstly looks ...

  • The Uk Economy

    The Uk Economy

    Sawyer, Malcolm

    Oxford University Press (2005)

    valoración

    • EAN: 9780199266517
    • Páginas: 266
    • Fecha de edición: 2005

    pvp.44,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Now in its 16th edition, The UK Economy is acknowledged as one of the most up-to-date and balanced assessments of British economic life. It combines factual information and analysis in the most accessible guide to ...

  • Explorations In Pragmatic Economics

    Explorations In Pragmatic Economics

    Akerlof, George A.

    Oxford University Press. (2005)

    valoración

    • EAN: 9780199253913
    • Páginas: 514
    • Fecha de edición: 2005

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For twenty years since the publication of his seminal paper 'The Market for "Lemons"', George A. Akerlof's work has changed the way we see economics. This collection of Akerlof's most important papers provide both an ...

  • Management Of Marketing

    Management Of Marketing

    Lancaster, Geoff

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750661034
    • Páginas: 410
    • Fecha de edición: 2005

    pvp.37,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses ...

  • Cooperative Strategy - Managing Alliances, Networks, And Joint Ventures

    Cooperative Strategy - Managing Alliances, Networks, And Joint Ventures

    Child, John

    Oxford University Press (2005)

    valoración

    • EAN: 9780199266258
    • Páginas: 400
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This second edition of Strategies of Cooperation extends the first edition's clear and comprehensive survey of strategic alliances. Presenting different disciplinary perspectives ...

  • European Migration. What Do We Know?.

    European Migration. What Do We Know?.

    Zimmermann, Klaus

    Oxford University Press (2005)

    valoración

    • EAN: 9780199257355
    • Páginas: 653
    • Fecha de edición: 2005

    pvp.118,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In recent years, migration has become a major challenge for researchers and policy-makers. The focus has been to investigate the demographics of the movements, the assimilation and integration patterns this process causes, and the effects ...

  • Introduction To Project Finance.

    Introduction To Project Finance.

    Fight, Andrew

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750659055
    • Páginas: 205
    • Fecha de edición: 2006

    pvp.45,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The term "project finance" is now being used in almost every language in every part of the world. It is the solution to infrastructure, public and private venture capital needs. It has been successfully used ...