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International Business: a Managerial Perspective

International Business: a Managerial Perspective

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  • ISBN:9780131230170
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
  • Número de la edición: 4
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:688
  • Idiomas:Inglés,Ingles

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A student-friendly text, packed full of engaging examples and exercises, that will enable students to manage their way around the world without leaving the country.
For undergraduate and graduate courses in international business and international management.
The fourth edition of this internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. International Business- A Managerial Perspective is packed with current examples that reflect the vibrancy of the field of international business. This student-friendly text offers a managerial approach to international business, with an emphasis on skills development, culture and an excellent map program.
The many new features, exercises, and cases in the fourth edition reflect the changing world of international business and make this an essential book for any international business and international management course.
Instructors and students can benefit from an Instructor's Resource CD-Rom, Instructor's Manual, Test Item File, TestGenEQ (Test generating software), PowerPoint slides, OnLocation videos (CultureQuest- Global Business videos covering up-date and exciting topics), WebCT and a customizable interactive online course.

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